Antique 1920s Avenue Brand Citrus Crate Label — Victoria Avenue Citrus Ass'n, Riverside California 1955_railroad_bond these clings were a one-time

these clings were a one-time run of trade signage for a single promotion

cancelled at the end of its working life

" still used to describe a life of comfortable

head turned sharply in profile

its streets full of steelworkers and their families who needed somewhere close to home to get a cold soda after a shift

Antique 1920s Avenue Brand Citrus Crate Label — Victoria Avenue Citrus Ass'n, Riverside California 1955_railroad_bond these clings were a one-timeAn original Avenue Brand citrus crate label. The brand is AVENUE that is the word set large on the sheet and Victoria Avenue Citrus Ass'n of Riverside, Riverside Co., Cal. is the association that grew and packed under it. The two get run together constantly, but the packer is not the brand. The art is the point of the name: an avenue receding between rows of fan palms and eucalyptus with a single motorcar coming down it, on an olive gold ground inside